The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

Title
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

Personal Author
Hedin, Hans.

Edition
1st ed.

Publication
Hoboken, N.J. : Wiley, 2011.

Publication Date
2011

ISBN
9781119993643

Bibliography Note
Includes bibliographical references and index.

Contents
Market intelligence : drivers and benefits -- Market intelligence in global organization : survey findings in 2011 -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups, and focus areas on an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing, and communicating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales, and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply change management -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Trends in market intelligence towards 2015.

Abstract
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.
 
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.

Content Type
text

Carrier Type
volume

Genre
Case studies. (OCoLC)fst01423765

Added Author
Hirvensalo, Irmeli.
 
Vaarnas, Markko.

Language
English

Subject
Business intelligence.
 
Marketing research.
 
Business intelligence -- Case studies.
 
Marketing research -- Case studies.
 
BUSINESS & ECONOMICS / Marketing / General.
 
Case studies.


LibraryCall NumberMaterial TypeStatus
MUW-LibraryHD38.7 .H44 2011BookCirculating Collection