Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller.

Title
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller.

Personal Author
Polonsky, Michael J author

Edition
Third edition.

Publication
Los Angeles : SAGE, [2015]

Publication Date
2015

ISBN
9781452276564

General Note
Revised edition of the authors' Designing and managing a research project published in 2005.

Bibliography Note
Includes bibliographical references and index.

Contents
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data collection and issues in analysis -- Quantitative data analysis -- Identifying the implications and establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.

Abstract
Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.

Content Type
text

Carrier Type
volume

Added Author
Waller, David S.

Language
English

Subject
Business -- Research -- Methodology.


LibraryCall NumberMaterial TypeStatus
MUW-LibraryHD30.4 .P65 2015BookCirculating Collection