Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
Title:
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
Personal Author:
Edition:
Third edition.
Publication:
London : Kogan Page Limited, 2013.
Publication Date:
2013
ISBN:
9780749467791
Bibliography Note:
Includes bibliographical references (pages 276-281) and index.
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Abstract:
"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research."--pub. desc.
Content Type:
text
Carrier Type:
volume
Language:
English
