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Global brand strategy [electronic book] : world-wise marketing in the age of branding Jan-Benedict Steenkamp.
Electronic Access:
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First Title value, for Searching:
Global brand strategy [electronic book] : world-wise marketing in the age of branding Jan-Benedict Steenkamp.
Personal Author:
Publication Date:
2017
ISBN:
9781349949946
9781349949939
Bibliography Note:
Includes bibliographical references and index.
Genre:
Language:
English
