Innovation equity [electronic book] : assessing and managing the monetary value of new products and services / Elie Ofek, Eitan Muller, and Barak Libai.
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First Title value, for Searching:
Innovation equity [electronic book] : assessing and managing the monetary value of new products and services / Elie Ofek, Eitan Muller, and Barak Libai.
Personal Author:
Publication Date:
2016
ISBN:
9780226394145
Bibliography Note:
Includes bibliographical references and index.
Genre:
Language:
English