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Brand relevance [electronic book] : making competitors irrelevant / David A. Aaker.
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First Title value, for Searching:
Brand relevance [electronic book] : making competitors irrelevant / David A. Aaker.
Personal Author:
Edition:
1st ed.
Publisher:
San Francisco, CA : Jossey-Bass,
Publication Date:
2011
ISBN:
9780470922606
9780470922590
9780470922613
Series:
The Jossey-Bass business & management series
Series Search:
Bibliography Note:
Includes bibliographical references and index.
Genre:
Language:
English
