Designing the department store : display and retail at the turn of the twentieth century / Emily M. Orr.
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First Title value, for Searching:
Designing the department store : display and retail at the turn of the twentieth century / Emily M. Orr.
Personal Author:
Publication Date as Range:
2020
ISBN:
9781350054400
9781350054387
9781350054394
Bibliography Note:
Includes bibliographical references.
Contents:
Introduction -- Geographical and Historical Context -- Contributing to the History of the Department Store -- 1. Retail Architecture -- The Visibility of Construction and Renovation -- The Changeable Design of the Storefront -- Architectural Display as Competition -- Technical Scope as a Show Feature -- 2. Window Display -- Professional Development -- Making Window Displays -- Stocky Style -- Draping Techniques and the Female Gaze -- Sculptural Style -- Machinery of Display -- The Unit Principle -- 3. The Shopfitting Industry -- Silent Salesmanship -- Science of Shopkeeping -- The Shopfitting Industry and Exhibition Culture -- From Density to Openness -- 4. The Department Store Interior -- Seasonality -- A Great Decoration Event -- Virtual Travel via Display -- The Model Room : An Interior of Interiors -- Professional Development-- Conclusion -- The Modern Displayman -- In Summary.
Abstract:
"The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby"-- Provided by publisher
Content Type:
text
Carrier Type:
online resource
Genre:
Language:
English
