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Cover image for The science and art of branding / Giep Franzen and Sandra Moriarty.
The science and art of branding / Giep Franzen and Sandra Moriarty.
The science and art of branding / Giep Franzen and Sandra Moriarty.
Author 
Franzen, Giep.
Publication Date 
2009
Format 
Books
ISBN 
9780765617903 9780765617910
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2. 
Cover image for When brand extensions backfire [electronic book] : exploring the reciprocal effect of negative information of brand extensions on parent brand / by Lin Zhang.
When brand extensions backfire [electronic book] : exploring the reciprocal effect of negative information of brand extensions on parent brand / by Lin Zhang.
When brand extensions backfire [electronic book] : exploring the reciprocal effect of negative information of brand extensions on parent brand / by Lin Zhang.
Author 
Zhang, Lin, 1978-
Publication Date 
2006
Format 
Electronic Resources
Electronic Access 
Free online resources click here (May be limited to MSU campus only)
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